Global standards for a growth market
Keestrack, the international specialist in mobile processing technology, is setting its sights on the Indian market with the aid of its newly established subsidiary eTrack Crushers Ltd., headquartered in New Delhi. In addition to the equipment need for nationwide excavation operations in the large deposits of precious metals and industry metals, billion-dollar government investment programmes, a rapidly growing demand for mineral construction materials forms the basis for the commitment by the global group of companies. The scheduled expansion of India’s road infrastructure and large-scale projects in rail, maritime and air traffic already demands a massive increase in flexible production capacity on the part of construction materials suppliers and building companies, making this available nationwide for high-grade aggregates, gravel and armourstones in the short term.
This also involves Keestrack’s focus on the mobile market in India, which to date is dominated by wheel-mounted, semi-stationary units, but sees Keestrack promoting its track-mounted crushing and screening machines with innovative operating and driving concepts. “Our company name, eTrack, indicates where we see our strengths,” explains Topor Basu, the new Area Sales Manager, who has been involved in the Indian processing market as a sales expert for more than twenty years. “No other manufacturer has a similar broad and high-efficiency offering in the performance range above 200 tph of partially and fully electrical crushing and screening solutions. This holds both globally and in the Indian market, where we are having to make our presence felt in the face of successful domestic suppliers and other global players which also have their own production and service operations here now.” eTrack is eager to make its mark among Indian customers in particular with a high level of maintainability, a correspondingly high availability in the field and the high energy efficiency of its hybrid and fully hybrid machines. “Especially when setting up new fleets, short and medium term savings on operating costs are very important. In terms of fuel consumption alone, our stand-alone machines or plant combinations are shown to be between 30 and 50 % below that of our competitors – money that any operator appreciates still having in the till at the end of the shift.”
In the coming months, eTrack will be establishing in India efficient service and marketing support centres for its crusher and screening machines still being produced at Keestrack’s European sites. In the longer term, the relocation of production capacity is scheduled for own assembly locations and qualified suppliers, strengthening the presence of Keestrack on the Indian subcontinent.