President Trump has failed to deliver on his promises regarding rebuilding America’s infrastructure, so the Association of Equipment Manufacturers (AEM) is placing ads where he’s most likely to see them: Fox News.
AEM will air a 30-second ad on “Fox and Friends,” along with other programs President Trump is known to watch. According to Bloomberg.com, this action is considered a cornerstone of a “Mission Not Accomplished” campaign urging Washington to make upgrading public works a priority.
The association told Bloomberg it is holding town halls, using social media and running ads using outlets that Trump and congressional leaders are known to watch and read and watch, including newspapers in specific markets. The group plans to spend about $250,000 on the campaign including TV ad airing through Aug. 18 and a national poll of registered voters, spokesman David Ward told Bloomberg.
A large pillar of President Trump’s campaign centered around fixing U.S. roads, bridges, airports and other public works. With the White House indicating no action on a bill this year, the group hopes to re-start the discussion by urging Trump and congressional leaders to keep their pledge.
“When you go out there and you campaign and you say you’re going to make a difference by infrastructure investment, we want to hold people accountable,” said Dennis Slater, president of the association that represents more than 950 companies including Caterpillar, Volvo and Link-Belt Cranes. “Let’s get back to what you promised here.”
The American Society of Engineers has estimated that planned spending on infrastructure from 2016-2025 is $2 trillion short of what is needed. The administration's plan released in February would provide only $200 billion in federal funding over 10 years to spur states, localities and the private sector to spend $1.5 trillion with no identified way to pay for it. The president also said action on infrastructure will likely have to wait until after November congressional elections.